Course Syllabus
What is Digital Marketing?
Traditional vs Digital Marketing
Digital Marketing Channels
Current Trends & Future Scope
Domain & Hosting Basics
WordPress/No-Code Website Creation
Landing Pages & Conversion Optimization
User Experience & Analytics Setup
On-Page SEO Techniques
Off-Page SEO & Link Building
Technical SEO (Sitemaps, Crawling, Indexing)
SEO Tools: Google Search Console, SEMrush, Ahrefs
Introduction to Google Ads
Keyword Research & Campaign Types
Ad Copywriting & Extensions
Performance Tracking & Optimization
Facebook & Instagram Marketing
LinkedIn Marketing & B2B Ads
YouTube Marketing & Video Campaigns
Social Media Tools (Buffer, Hootsuite, Meta Business Suite)
Content Strategy & Planning
Blogging & SEO-Friendly Writing
Infographics, E-books & Case Studies
Storytelling & Engagement
Email Campaign Setup
MailChimp & Automation Tools
Segmentation & Personalization
A/B Testing & Metrics
Google Analytics Basics
UTM Parameters & Tracking
Conversion Funnels
KPI Measurement & Reporting
Affiliate Marketing Networks
Commission Models (CPC, CPA, CPL, CPS)
Influencer Collaboration Strategies
Tracking & ROI Analysis
Remarketing & Retargeting
Marketing Automation Tools (HubSpot, Zoho)
Growth Hacking Techniques
Live Campaign Project & Portfolio Building