Course Highlights and Why Digital Marketing Course at Sedulous Software?
Digital Marketing Course in Chennai FITA Academy regularly updates the Course modules to ensure our students should be aligned with latest trends of digital marketing and this makes us the top Digital Marketing Institute in Chennai.
Our training program covers Digital Marketing basics, including SEO and Marketing, Social Media Optimization and Marketing, Video Marketing, Affiliate and other related aspects.
We offer the course at an affordable cost, making sure it is never a barrier to learning.
With a flexible batch schedule, FITA Academy offers Digital Marketing Classes in Chennai during weekends, weekdays, and on a fast track basis.
After completing the training, we provide 100% placement assistance and training to all students who have completed the program.
With over 3,000+ tie-ups ranging from small to large companies, students are guaranteed to get jobs through placement after completing the course.
We have an active placement cell here at FITA Academy where students can land jobs of their dream careers.
Digital Marketing Course Objectives
Know what Digital Marketing is and how it is done in the evolving business environment.
Discover the types of Digital Marketing including Search Engine Optimisation, Social Media Marketing, Content Marketing, Email Marketing, etc.
Learn about SEO, its techniques, and tools to get the highest rank on SERP possible.
Get to know about paid ads, how to plan, develop, and manage them effectively.
Develop knowledge about keywords as well as the various tools and techniques used for Keyword Research.
Learn about On Page and Off Page optimisation, including fundamentals of HTML, Key HTML Tags, Meta Description, Backlinks, etc.
Gain knowledge on tools of Google, including Google Search Ads, Google Analytics, and Google Search Console.
Understand other marketing forms, including Content Marketing, Video Marketing, YouTube Marketing, WhatsApp Marketing, SMS Marketing, Social Media Marketing, etc.
Work with real-time capstone projects to gain practical experience on the topics mentioned above.
Digital Marketing Syllabus
Digital Marketing Overview
Digital Marketing Outline
Campaigning Goals
Vital Digital Marketing Channels
Know-how to devise a Digital Marketing Plan
Traditional Marketing versus Digital Marketing
Comprehending SEO
Getting to know about Search Engines
Get familiar with Crawling and Indexing
Google versus Other Search Engines
Understanding the differences between SEO and Paid Ads
White Hat, Black Hat, and Grey Hat SEO
Analysis and Research of Keywords
In-depth Research on Potential keywords
Being Familiar with Google Keyword and Planner tool
Finding other keywords from the Google Auto Detection
Deciding your Money keyword
On-Page optimization
Fundamentals of HTML
Key HTML Tags
Title, H1, Meta Description
Keyword Density and Prominence
Optimization of Content
Content-Length
Content Quality
Content Uniqueness
Content Freshness
Optimization of Image
Technical SEO
URL Structure and Length
Analysis of Page Speed
Schema.org
301 Redirects
Robots. TXT
Internal Linking
Sitemaps.XML
Essential Schemas to implement
Off-Page Optimization
Google Ranking Page
Parameter Indicators such as PA and DA
How to Add MozBar Chrome Extension
Significance of Backlinks
Different Techniques of Backlinks
Web 2.0
Forum Participation
Blog Commenting
Social BookMarking
Classifieds
Submission of Directory
Video Submission
Guest Posting Blog
Press Release
Infographics
Audio Sharing Sites
Social Media websites
Industry Roundup
Business Listing Websites
Answering sites
Advanced Link Building
Link Wheel
Do-Follow Links
Link Exchange
No-Follow Links
Link Juice and Pyramid
Updates of Google Algorithm
Florida
Big Daddy
Jagger
Vince
Caffeine
Panda
Freshness Algorithm
Page Layout Algorithm
Venice Update
Penguin
EMD (Exact Match Domain)
Payday
Hummingbird
Pigeon
Mobilegeddon
Quality Updates
RankBrain
Fred
Core
Blog Marketing
Getting to know about Blogs
Blog Creations
Engaging the visitors
Identifying the right topics to post
Periodical Posting
Content Marketing
Developing the Original Content
Understanding the Content Marketing Strategy
Devising a Content Marketing Plan
Driving the Specific Audience
Making a Competitor Analysis
Being Familiar with Competitor Analysis tools such as AHREFs, SEO Profiler, and SEMRush
Analyzing Competitor Links
Understanding the Traffic Analysis of the Competitors
Comprehensive understanding of the AHREFs and the other equivalent tools
Website Audit
Extensive On-Page SEO Audit
Finding the Content Duplication
Google Penalty Check
Page Speed Audit
Console Errors and Warnings
SEO Tools
Content Creations Tools
Rank Tracker Tools
On-Page Optimization Tools
Backline Research tools
Website Audit Tools
Keyword Research Tools
Google - My Business
Google Listings Creation
Developing Citations
Regular Posting of the updates and its significance
Reviews
Managing the Negative Reviews
Google Search Console
Top Search Queries
Organic Performance
Key Performance Metrics
Top Pages
Structured Data
CTR, Clicks, and Impressions, CTR
Using different filters
URL Inspection
Coverage issue
Mobile Usability
BreadCrumbs, FAQs, and Logos
Site Maps
Links
Legacy Tools and Reports
Security Issues
Manual Action
Google Analytics
Setting up Google Analytics and Real Time User Analytics
Content
Traffic Source
Location
Audience Section
Understanding Cohort Analysis
Learning about User Explorer
Understanding Active User
Audiences based on Interests
Audiences based on Demographics Classification
Understanding Geo
Understanding Affinity Audiences
Understanding In-Market Audiences
Anaysing Audience Behavior
Cross-Device Reach
Mobile Audiences
Understanding User-Flow
Understanding Benchmark
Behavior Section
Understanding the Behavior Flow
Site Search behavior Report
Site Content behavior Report
Site Speed behavior Report
Learning about Events Report
Publisher
Acquisition
All Traffic
Paid Traffic
Organic Traffic
Referral Traffic
Social Media Traffic
Search Consoles
Google ads
Campaigns
Social Media
Goal Setting
Conversion
E-commerce
Goals
Multi-channel funnels
Product Linking
AdSense Linking
Google Ads
3rd Party Application Linking
Reporting
Get Acquainted with SEM
Selecting the right Keywords
Campaign creation
Video Ad
Texted Ad
Images Ad
Animated Ad
YouTube Marketing
Re-marketing
Google Search Ads
PPC Campaign Creation
Ad Rank
Quality Score
Ad Groups
Budgeting of PPC
Keywords
Creating Text Ads
Extension SetUp
Knowing the Negative Keywords
PPC Campaign Optimization
Evaluating the Key Metrics
Google Display Ads
Contextual Target
Placement Target
Interest Targeting
Topics Targeting
Remarketing of Ads
Standard and Dynamic Remarketing
Video Marketing
Email Marketing
Remarketing lists for the Search Ads
Video Marketing
Getting to know about Video Optimization
Creator Studios
Getting acquainted with Video Platforms
Creating videos
Creating Youtube Channel
Playlists
Familiar with Youtube Analytics
Advanced Video Optimization techniques
Best Practices
Mobile Marketing
Marketing via SMS
Targeting Mobiles and Paid ads
App Store Optimization
Differentiating between the Web and Mobile Marketing
Familiar with Mobile websites
Be acquainted with Responsive websites
Creating Mobile Process: Native and Hybrid Apps Overview
Whatsapp Marketing
Configuring Whatsapp Business
Installation
Enabling Auto message service
SMS Marketing
Finding the Vendors
Familiar with Database
Transactional SMS vs Promotional SMS
Best practices
YouTube Optimization
Channel Creation
Identifying the keywords for Video marketing
Optimizing the Title of the Video
Optimization of Tag
Creation of Catchy Thumbnail
Subscriber Link Optimization
Description Hashtag
Youtube monetization
Social Media Optimization
Getting to know about Group Participation
Insight Reports
Event Creation
Optimizing post with correct HashTags
Creation of Social Media Profile on Twitter, Instagram, LinkedIn, and FB
Social Media Marketing
Various Social Media Channels
Facebook Marketing
Instagram Marketing
LinkedIn Marketing
Twitter Marketing
Emerging Social media channels
Designing Tools - Canva
Facebook Marketing
Optimization of Facebook Page
Creation of Facebook Business Manager
Campaign creation - Lead Generation, Video, Post Reach increasing App store, Event Promotion, and Pages like Ad
Creative Ad posting
Setup of Audience
Bidding Strategy
Budgeting strategy
Instagram Marketing
Instagram Business Profile Optimization
Instagram Marketing Influencer
Instagram Paid Marketing in feeds and stories
Bidding Strategy
Budgeting strategy
Creation of Instagram Content Strategy
LinkedIn Marketing
LinkedIn Company Page Optimization
LinkedIn Ads- Search, InMail, Image, Job Postings, and Retargeting Ads
Bidding Strategy
Budgeting strategy
Twitter Marketing
Twitter Marketing to Reach the Brand
Instream video ads
App installations
Twitter followers
Retargeting the audience
Bidding Strategy
Budgeting Strategy
Email Marketing
Getting to know about the functioning of Email Marketing
Various kinds of Email Marketing
Opt-in Email Marketing
Setting up of Account for Email Marketing
List Setup
Web Form
Creation of Email Broadcast
Setting up of Auto Responder
Optimize the Increase Inbox percentage
Selecting the best email marketing tool like Mailchimp